There are a number of ways that you can increase How to find donors , not-for-profit organisation or charity. Here we're going to explore some of these possibilities.
Say thank you
The number one thing that you can do to make your donors want to stay involved is to thank them for everything they've done.
Whether it's a few cents in a Change Maze or a regular monthly donation, every single donation makes a difference and brings you closer to your goal.
Thanking your donors – whether that's with a handshake and a sticker, or with regular events and gifts, depending on the size of your project – makes them feel appreciated and respected.
It's also the number one way to ensure that a donor will donate again – and regular donations are far more effective than one off donations.
Make it easy to donate – and to donate again
If you want people to donate to your cause don't make it complicated. Make it as simple as you possibly can – strip out all the unneccessary steps and details from the paperwork, let it be as simple as it can be.
If a donor can complete their donation in less than a minute, with one step, one button, one signature, they will be more likely to do so. If it seems like a drawn out process people are more likely to opt out.
And when a donor gives you their details, give them the option to donate regularly.
Multiple platforms
Rather than just using one collection method for people to donate, make it easier. Give people options. Cash, card, cheque, regular payments direct from their bank account. Let people donate through your website, from links on your social media accounts, in person, at events, in a range of ways.
The more ways there are available for How to find donors to make their payments the more people will do so. Everyone has their preferred methods, and it makes sense to appeal to those different tastes rather than putting people off with awkward donation methods that don't suit their lifestyle.
Stay in touch
When it's possible, take the contact details of the people donating. Regular updates on how the project is progressing, who is involved, how far from your target you are, what events you have coming up, and how the project functions once you've achieved everything you were aiming for, will keep people interested and engaged with what you're doing.
The more you share your story with the people who helped to get you there, the more willing they will be to stay involved, and to ask their friends to help too.
Tell them what their money paid for
If you want to be sure that people remain interested in your project or campaign you have to be sure that they are given all the latest information, that you tell them how the project is going, and what the money they have donated has been spent on so far.
Be clear about the ways that the money you have collected is being used, be transparent, and be honest – to every last penny.
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