Don't Use CRM to Automate Bad Behaviors
Here's the good news about the state of CRM today: Most companies recognize the financial value resulting from improving their customer experience (CX...
Why Isn't Your Customer Service Better?
As marketers adopt new and more sophisticated technologies and methods for servicing customers, you would assume that we've gotten to the point where a satisfactory customer service experience would be a given.
Clearing the Clutter: Spring Cleaning Tips for Your Email Contact List
The upkeep of your contact list can not only influence the success of future email marketing campaigns, but is also a crucial asset for your overall business strategy. Here are four steps to clear the clutter.
How Social Listening Helps the Red Cross and Dell
Challenge: Today's consumers are more connected via new media than ever before. To fully engage the multichannel consumer, companies need to leverage ...
Experiential Marketing; Creative Ideas From Vanity Fair and Frito Lay
Challenge: Customers want to be actively involved in their own brand experiences. To meet this demand companies are developing innovative experiential marketing campaigns utilizing the virtually limitless opportunities of multichannel engagement.
6 Multichannel Takeaways from Best Buy's Marketing
Challenge: Marketers are having a tough time maintaining engagement with today's multichannel, multi-device consumers. According to ShopperTrack, whi...
Macy's Rewards Customers for Providing Tracking Permission
New technology allows companies to track consumer's every move; however, caution must be taken to ensure that permission is gained before tracking commences.
The Four Tenets of Individual Courage
It is the duality of individual-initiated and business-led courage that creates an optimal formula for progress. The courage to identify a pivot, and the freedom to be able to see that change through, is what's required to show up differently. And if you're lucky, like I am, that is exactly the culture of the company you work for. If you have that freedom, here are my recommendations to be courageous within it.
7 Native Content Campaigns That Rocked 2013
The banter around native advertising, and more specifically native content publishing, reached fever pitch this year. Every man and his dog had a view on how it should be defined, measured, labeled, scaled and priced. And while the the jury may still be out on a number of these issues, one thing we do know here at HuffPost Partner Studio is bloody good native content when we see it.
The Power of Panache
It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.
Montreal Transit's Innovative App Drives High Engagement
Today, engaging customers through ongoing, personalized, experience-based interactions is the key to developing loyalty and future sales.
4 Tips That Transform Holiday Shoppers Into Loyal Customers
Challenge: 'Tis the season for customers to think "sale." However, while customers are concentrating on transactions, companies need to think beyond t...
Five Brand Habits of Successful Businesses
What is a brand? In its simplest form, I think of a brand as something that happens in your customer's mind every time they hear your name. It is the expectation or mental shortcut that is triggered.
Questions Surrounding Unnovation vs. Innovation
As I thought about all the questions that came to mind regarding unnovation vs. innovation, I began to instantly think about how abstract and unorganized my thoughts were.
Preference Centers: Are CMOs Overlooking Their Importance?
A good preference center is akin to a good first date. It is all about initial appropriateness, understanding, and communication. Once accomplished, you have earned the right to a second date and deeper levels of discussion.
Pizza Hut: Preference Driven Communications and Pizzas
Many companies capture large quantities of customer data. But few use the data to deliver a competitively differentiating customer experience.
Never Drop Your Prices Again! How to Stop Selling on Price
Read More: Sales Training, Small Business, Small Business Best Practices, Businsss, Marketing, Relationship Marketing, Sales Best Practices, Sales Strategies, Business Marketing Tips, Marketing Tips, Marketing Best Practices, Small Business Marketing, Sales Tips, What-Is-Working-Small-Businesses, Small Business News
Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.
Delta : Preference-Based Offers for Friendlier Flying
The airline industry has been fighting passenger negativity regarding a barrage of fees for services that were once free and taken for granted.
5 Tips for Marketing to Millennials From a Millennial
By now, smart businesses realize the Millennial generation isn't just a bunch of hipsters with smart phones taking selfies but rather a generation of consumers 86 million strong-- that's 7 percent more than baby boomers -- and they're ready to spend money.
The Sales Funnel Is Dead
Article posted on September 17, 2013 on Direct Marketing News (DMNews.com) The sales funnel is dead. A circle of continuous engagement is born. W...
Transforming Intrusive Customer Tracking to Valued Information Exchanges
The bad news is that consumer resistance to unauthorized data tracking is growing. The good news is that many consumers understand that in order to receive more targeted and relevant communications, they need to provide companies with more of their personal information.
5 Questions You Should Ask in Every Selling Situation
Read More: Sales Training, Small Business Owners, Small Business, Sales, Relationship Marketing, Sales Strategies, Marketing, Sales Techniques, Marketing Tips, Marketing Best Practices, Small Business Marketing, Sales Tips, What-Is-Working-Small-Businesses, Small Business News
Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.
Preference-Driven Personalization: What Men's Wearhouse Can Teach Us
Many companies are still not using preference based personalization. This compromises relevance and sacrifices engagement and potential sales.
Miley Cyrus, Marketer Extraordinaire? 5 Marketing Lessons From Her Infamous VMA Performance
At the end of the day, Cyrus came out on top with massive sales. Do you have the guts to create the same experience for your business? (You don't have to twerk if you don't want to.)
Live Event Marketing - Content Strategy's New Star... and the Most Underutilized Content Marketing Tool!
Read More: Video, Technology, Social Network, Social Life, Inbound Marketing, Klout, Branding, Business, Facebook, Content Marketing, Sales Conversion, Online Marketing, Pr, Influence, Internet Marketing, Influence Marketing, Social Media, Linkedin, Social Networking, Public Relations, Business News, Social-Scoring, Marketing Best Practices, Advertising, Sales & Shopping, Google, Business News
Customers remember experiences--from what they saw or heard to whom they met--far longer than they'll recall what they read in social media, a blog, an eNewsletter or a case study.