Born Backwards
Community Member
As I'm currently writing this, I'll post my current avi & OMG I LOVE IT:

It is "guro lolita", here, have a wiki explanation (which can explain better than I ever can, lol):

Guro Lolita (Gore Lolita) is the portrayal of a "broken doll" or "Innocent Gore" by using items such as fake blood, make-up, and bandages to give the appearance of injury. It is suggested that Guro Lolitas wear white to "emphasize the contrast between purity and their wounds", or because blood contrasts better with white.

Personally, I think I've gotten this look for my avi down to a 't'! For the RL guro look, check it out here (generic google images search, lol)