Whether it is watching a reporter’s interview with a sobbing Haiti earthquake survivor on the loss of his family and friends, or passing by a zealous PETA advocate distributing his flyers with pictures of the consequences of animal testing, both authors use pathos to impact the unaware public of their message. Being one of the three rhetorical devices of persuasion (the other two are Logos and Ethos), the main purpose of pathos is to provoke an emotional response from its audience usually under the forms of pity, sympathy, sorrow, or tenderness (dictionary.com). The effect of a successful pathos is for the audience to associate themselves with the author’s point of view and message by acting on their feelings. From one perspective, pathos can act as a mechanism to create a bias towards the reader/audience into believing their message. Pathos can be presented in numerous ways, (especially in the media world) in the form of texts, images, song lyrics, and speeches. As such one example can be found in As the World Burns.