Possible new feature: "topic pages"
We are also brainstorming ideas for users to benefit more from helping the Gaia community grow. Early ideas include allowing you to earn gold/items from building pages about topics you really enjoy. The more your page attracts users from the internet, the more you will be rewarded. We are not talking about adding those lame "share" widgets on web pages... we are talking about giving you the tools to customize a page about your favorite Manga, Anime, Music, Clothing... whatever topic you choose. Link to Gaia Forums, Guilds, or Journals pages about the topic; create a picture gallery; make polls; link to Avatar Items; etc. The more users that interact with your "topic page"... the more you are rewarded for creating and curating it.
You can visit the link to read the other stuff mentioned in his journal, but let's focus on that one paragraph.
If that was implemented, we could use it to spread the word about zOMG, by customizing our topic page to BE all about zOMG and therefore promote it. As carbonphyber said, "The more your page attracts users from the internet, the more you will be rewarded." The last sentence says "the more users that interact with your topic page", and if users like what they see on a page filled with zOMG stuff, that could get them to actually try out zOMG themselves.