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Improper spelling, capitalization, grammar, and punctuation is artistic. If you neglect the basics of English, you have style.
All old men are wise and powerful. Think Gandalf or Dumbledore. If elderly people can't be strong, endearing, or always telling stories, there's no point in writing about them.
Adult characters don't have to work because they've inherited money, live with their friends who pay for everything, or are paid for by their parents. Nobody wants to hear about your character's job unless it's cool and/or interesting, like secret agent, assassin, drug dealer, healer, teacher at a wizard school, etc.
Handicapped characters are great, but their handicap can't take away from their beauty or grace. Blind and deaf characters are cool, characters who are mentally retarded or suffer from a disfiguring birth defect are not. Also, said characters must always angst about it (bonus points if the handicap is the result of a tragic accident).
Make the group of main characters as similar to your own group of friends as possible. Have them recite the inside jokes you and your friends share, because the readers will catch on immediately and connect with your unique gang of protagonists. If possible, create a character for each friend, with yourself as the main one or leader.
If a character is named Bob, your story must be a parody.
Every story needs a character, particularly a female, who is outspoken, rebellious, wild, and totally awesome. Preferably with vibrantly-colored hair and facial piercings. She should be the main character's best friend.
At least one character needs to have abusive or distant parents.
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