I think it's because Harry Potter is over and Twilight is almost done so they're working really hard to corner the market on teens and young adults who also happen to waste what little money they have on silly merchandise. I saw someone talking about a Hunger Games nail polish. NAIL POLISH!?
... She was black in the books. .___. It's kinda odd how they have freakin Lenny Kravits as Cinna, though. xD He looked Asian in my imagination for some reason.
No, I see this as regular old marketing. *has a tee shirt* I really want a copy of Katniss's pin! But... I really hope they don't go overboard on it, or I may feel ashamed for it is Twilight-esque marketing. >.>
I believe that the Hunger Games might actually be a success since the previews ive seen for it are suprisingly accurate. I can't wait to see the "girl on fire" outift! emotion_yatta and I had no idea there was so much stuff out for it. >.<