I suppose you're right. But I always picture Ulfric's face as his voice actor's when I think of him as a real person, because the actor played a similar role in the Antonio Banderas movie, "The 13th Warrior" (which is based on Michael Crichton's book, "Eaters of the Dead"wink. I recommend it!
Ulfric?
Why not the Jarl of Whiterun?
To be honest, when I saw Fili, I thought "he doesn't talk much, and he's just as handsome as Kili. But he gets no love."