Welcome to Gaia! ::

I'm concerned that you don't seem to know what objectification means. (I am really confused by the objectification = literally saying rape is OK definition. Never heard that one before.) The good news is you're not alone! A lot of people don't really get it, so let's break it down.

Objectification is treating a person as a commodity or an object without regard to their personal dignity. More specifically, sexual objectification of a person is treating a person as an instrument of sexual pleasure or "sex object."

Basically, you're removing the concept of human dignity from an individual and instead affording them no more respect than you would an inanimate object. Your focus is on what utility you can extract from that object, rather than on how you interact with them as a fellow human being. In cases of face to face objectification, this can be directly harmful to the recipient of that objectification. In the case of media objectification the harm really only comes from repeated objectification that gets people in the habit of thinking of certain people as objects, creating/reinforcing attitudes that carry over into actual human interactions.

Now, for the question of whether this video is objectifying these women... I guess you could make that argument...
I don't know. I mean, the model's behavior in the commercial was more juvenile and fun than sexy and flirty. It was less "sex sells" and more "fun sells." I mean, sure, the models were in swim suits and there were, I think, 2 shots of them actually trying to look sexy, but I thought it looked more like some women having fun at the beach together (not objectification) than women being put on display for the enjoyment of a male audience (objectification). So that's my take on it, but maybe other people are seeing something in the video I'm not. Really, the worst I see is the line "the beauty of safety." I guess you could interpret that as presenting the models as "beautiful objects," but it seems like a bit of a stretch.

So being hot is bad?

More the assumption that audiences will only pay attention to people if they're hot.

Again, you're sort of missing what objectification means.

Being treated as a sexy person is different than being treated as a sexy object.

The former is a-ok. The later is not.

And since I don't seem to be describing it very well myself, I've opted to find someone else's description for you to hear, cause she does a way better job than me.

By that logic, ANY video that presents women in a sexy way without mention the women's personalities is objectifying. Bikinis would be objectifying. By your logic the video would only not be objectifying if it had a little profile by each of the women describing their personalities without mentioning anything sexy. Is that hat you're saying? By that logic, auto-repair is objectifying since fixing someone's car says nothing about the personality of the mechanic, do you agree?

100% of the world has unhealthy eating habits.
I myself ate some Doritos today.