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Shin~The ladle monster!
I'm just saying, the heart of the problem doesn't lie in advertising male avatars in girly items. It doesn't actually solve the problem of not having enough male items, I get that. But they absolutely SHOULD be showing off both genders with every new item release regardless of what the item is.
The real solution is to
create more manly items (and still show them off on both male and female bases in the advertisements).
I think his point is that some of these items just look hideously inappropriate on the male base unless you're looking to cross-dress or a similar exception. A person out to buy them could simply preview them in Cash Shop.
Whether he thinks they're hideously inappropriate on a male avatar or not, Gaia is covering it's bases by showing off the item the way it would look on either base for anyone else who might have a differing of opinion. It's marketing, this way they are targeting a wider range of potential paying customers with their advertisement.
Besides, when it is a ridiculously girly item, you can sometimes tell that the staff realizes this. Like the pictures posted here earlier, they put a crazy embarrassed expression on the dude avvie because they figured, yeah, a lot of guys in this outfit would probably be embarrassed. XD
Edit: And actually, he said his point was that putting the male avvies in girly clothes doesn't solve the problem of the lack of male items. I agree. And the answer is, as I said, make more male oriented items.