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Of course they're ripping off Monster High. "Bratzillaz" wouldn't exist if MH did not. Bratzillaz (this name makes no sense) are trying to capitalize on the success of MH by releasing their own line of similarly themed dolls who share many similar characteristics, even the packaging a little on the nose. But how similar? Well not TOO similar. They don't want to get sued again. Close enough that the comparison will be made though. Hell they even did a startlingly similar music video to advertise the dolls.

I don't see a reason to get up in arms about it. They're not going to sell as well and they're a little late to the party. If these were better designed dolls released earlier in the year during the height of the Monster High dry spell... As it is, they can join the rest of the pile of "not good enoughs."



Monster High is, at the same time, not a wholly original concept either. There have been an endless string of teen-aged movie monsters ranging from films like My Best Friend is Vampire to Teen Wolf, and half the tropes of Monster High can be found in Sabrina the Teenaged Witch. Hot Topic had the Living Dead Dolls and Bleeding Edge Goths. Books, comics, games, films, toys.

The difference is Monster High took the concept and redid it exceedingly well for an audience largely un-targeted for this sort of thing before, and expanded upon it in interesting ways. Frankie and Draculaura are well done riffs of an idea people have done a hundred times. Caterine DeMew is a brilliant expansion of that idea. Bratzillaz seems to be Monster High by way of Harry Potter, which is too much derivative mess in one pile for me to care.

PS: Happy 200 pages! 4laugh

Yeah, happy page count. If you're into that sort of validation. stare

I don't know what am I doing biggrin

Heeh, is it funny that when I first started collecting them, I thought MH was the same company as Bratz. I even likened them to 'Monster Bratz'.
Now that I'm more versed on it I laugh at that though.


Now, want a line that just came out thats fun and not copying off of MH? La Dee Da. I'm looving them.

I passed by Justice Twice this week and neer thought to look their for dolls. sweatdrop I thought it was just a clothing store. I wonder if the dolls in the stare are up to date or not. blaugh

But YAY on 200th PAGE!! whee heart