The name of the font family used on the item...?
Just for the heck of it, I actually tried using a Font Family search on the image. It didn't pull up anything, which leads me to believe that the font was most likely hand-written/pixeled into the item. Since the same letters slightly vary in style (like the two L's in "Bloody Hell" ) this is most likely the case (if they used a font, the L's would look exactly the same).