Q. Why all this talk recently of "monetization"?
Every business, in an ongoing fashion, needs to be evaluating different features and deciding if it makes sense going forward. It breaks down as features on Gaia, it may be menu items in a restaurant, product lines for a big corporation. It's an ordinary part of business.
One of the things that we've been concentrating on recently is how to change the zOMG model to be self-sustaining; that is, having it pay for itself in the costs of development.
Q. Why does it always seem like we have to buy more stuff to keep zOMG alive?
None of the official announcements that I looked at ever said "buy this or this feature gets it," but there certainly seems to be a strong undercurrent of that sentiment in the zOMG community; I'm not sure if it came from [JK] informally or has just been telephoned between users to that state. However, like any business, if we are doing something that doesn't make sense financially, we need to change what we are doing.
Last year we did set certain revenue targets for zOMG based on a presumed development team size, but we haven't hit them. Partly we've been experimenting with different models to see what works the best.
(If there's anything working in zOMG's favor here, it's the community's passion for the game. It has been difficult finding a good model. We've said we won't do pay-to-play, so subscriptions are out. The Gaia marketplace is extremely fluid, so there is less incentive to buy something when you can just play a few hours to earn the gold. Power-ups are not so critical that they're necessary for the game. Many younger players + many international players mean more players with no access to Gaia Cash. Many of the suggestions for monetization in the forums are good, but they won't have a dramatic effect on revenue because they don't fundamentally affect the model).
Q. Have any of our efforts made a difference?
Yes, very definitely. The community's financial and non-financial support contributed to us deciding to go ahead with DMS. The zOMG team's thought was that DMS was the best shot for trying to infuse some new life into the game.
Q. What is considered zOMG money?
Power ups, summons, gold potions, Bloodstone amulets, advertising in the zOMG frame (when we do it), and I'm probably forgetting other things but that is the main bulk.
Q. Where does it go?
Well, it doesn't go directly into the pockets of the people working on zOMG -- accounting doesn't work like that. It goes into the general pool from which operating expenses and salaries are paid. Currently, zOMG takes in less than it costs to maintain the ongoing development, so it can be fairly said that all zOMG funding is going into zOMG development.