Eudaemon
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The title pretty much says it all: there needs to be something to do with those points. They just sit there and aren't good for anything.
Let's put them to use for prizes!
Suggested by Ridley Starsmore: You would get prizes at certain point levels. (hopefully, this would be retroactive.)
Another suggestion: Allow points to unlock alchemy components. So once you hit a certain level of points, you can buy certain components in the gold shops.
My suggestion is:
There is a shop with items available that are free, but items are only unlockable with a certain amounts of points, and you are only granted one of each item, and the higher ones are really good artist items to show thanks to people that must have been on here long enough through enough events to get those points. These items are soulbound, and like points, used purely for bragging rights.