http://www.youtube.com/watch?v=bw38FUMknGc

I need a little help figuring out his artwork "Video Flag." I don't quite understand the concept. I think he may be satirising American cultures views on technology, or specifically TV. Like the attraction to 'bright shiny things.'

I'm not asking anyone to do my work for me, but a nudge in the right direction would be really appreciated. :]