Chibi Halo
While money is a factor, it's not the only thing they care about. When you look at all the evidence from Game Insider that I mentioned in the first part of this post you see a company that was destined to eventually close up shop. Lucas Arts doesn't answer to simply one man anymore. They answer to a sea of investors, like me, who want to see a profitable company under the umbrella of the parent company. Lucas Arts wasn't doing enough to justify keeping it running for much longer.
(And no I'm not white knighting Disney at all. I'm looking at things objectively from the viewpoint of the investors)
Well, its about money, so is investing. But key word you use is eventually, yes the bussiness would die eventually, most do actually, but they are lucas arts no more basically. Just a name now that disney owns. And you didnt give a factor besides money, saying its not effective, just means its not effective at making money, so its really providing evidence for my point.