"ISIS has refined the mechanics of the sale of violence." Writing for the New Yorker website, Jay Caspian Kang thoughtfully examines how the terrorist group invokes well-worn motifs from shooters like Call of Duty in its recruitment materials.
Much like the organization's use of modern social media, selling prospective recruits by promising a life "better than that game Call of Duty" has proved disturbingly impactful. Kang is careful not to place blame where it isn't due while still managing to raise a point gamers and game journalists often struggle to broach effectively. The language of first-person shooters is now a deeply entrenched one that many people understand on an instinctual level. Like any other organization trying to expand its membership and the reach of its message, ISIS understands this and uses a game-laden vocabulary to its advantage:
The similarities between ISIS recruitment films and first-person-shooter games are likely intentional. Back in June, an ISIS fighter told the BBC that his new life was "better than that game Call of Duty." Video-game-themed memes traced back to ISIS have been floating around the Internet for months, including one that reads, "THIS IS OUR CALL OF DUTY AND WE RESPAWN IN JANNAH." ("Respawn" is the gamer word for reincarnate.) Another ISIS video, as the Intercept notes, looks like a deliberate homage to Grand Theft Auto. Audio clips that sound much like ones in Call of Duty have been spliced into other ISIS videos. Many of the ISIS recruitment videos are dedicated to showcasing rocket launchers, mines, and assault rifles, as if to say, "If you join us, you'll get to shoot these things."
A game like Call of Duty is a very different beast depending on who's playing it and the context in which they're doing so, of course. For the vast majority of their players, modern, militaristic first-person shooters strike a nerve because they're profoundly compelling and incredibly fun to play. At the very least, however, we should consider what it means to keep delivering the same iterative power fantasy of shooting hordes of nameless and faceless terrorists in the face in games that are suggestive of contemporary conflict, even as they eschew specific references to one quagmire or another.
Terrorists Are Using First-Person Shooters To Spread Their Message