Anyway, it was indeed the “best day ever” for fans of Fifty Shades of Grey as well as anyone with a financial stake in the movie, as the much-discussed erotic drama began its box office domination with a (a)rousing $30.244 million Friday debut, including $8.6m worth of Thursday previews. Among R-rated movies, it’s the fourth-biggest debut behind American Sniper ($30.6m), The Hangover part II ($31.6m) and The Matrix Reloaded ($42m), both of which oddly enough were Thursdays. This is a smashing start, the biggest opening day in February history, to a most unusual would-be blockbuster.
Fifty Shades of Grey is an R-rated would-be franchise starter featuring a female as its lead and explicitly targeting adult women as its prime demographic. It’s directed by a woman, written by a woman, based on a book written by a woman. Anyone of those details would make it abnormal it today’s landscape. All of them combined are almost a statistical impossibility. So yes, regardless of whether you like the film and regardless of whether you approve of its content, its unqualified box office victory is a huge deal and a net-positive for those like me who whine about gender parity in Hollywood.
To wit, the Dakota Johnson/Jamie Dornan film is written by Kelly Marcel and directed by Sam Taylor-Johnson, and of course its adapted from E.L. James’s book which began life as Twilight fan-fiction.
'Fifty Shades Of Grey' Spanks Box Office With $30.2M Friday