Word Bump question?

[breezy lilac]

I've always wondered about how to increase the winnings on Word Bump.
Do you want to solve it quickly and get the gold letters to top in the least amount of words?
or do you want to take advantage of the time limit and make as many words as possible and then get the gold letters to the top?
Is the gold earnings only dependent on completing the level or how many words/attempts it took for you to get to the end?

[breezy lilac]

dramallama

[_Kelsey_12_k]

i like word bump