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Truth be told, WoW isn't a success. Sure, Blizzard made a lot of money. Who could be disappointed with that? But look at it this way, that was 10 million players of all ages. Not just teenagers. Considering there's 800 million teenagers in the world, what about the rest of the people who play? No one could be disappointed with 10 million subscribers, it's a great way to earn money, but think of the server costs, maintenance, paying the copious quantities of employees needed to cater to those subscribers. A lot of the money goes straight back into the game.
Sure, Blizzard make a large profit, but they're a successful company, the game itself is not successful. A lot of the players hate it, but they're in a way addicted. One study claims (sounds a bit ridiculous to me but if it's true, holy hell) that WoW creates a similar reaction as crack. I work in a LAN centre, and the amount of people who play the game but sit there staring at the screen like zombies, while moaning and whining about how bored they are, but they 'have to do this instance' or 'I need to get such-and-such a drop' is astounding. I've had people complain about how utterly crap the game is, but do they play anything else?
People don't seem to realise, that yes, WoW is doing well. For now. You can say, "Nuh-uh, WoW's the best, nothing will ever beat it!" But that's a very flawed idea. WoW stormed the market quickly, and it will just as quickly burn out when a new, bigger and better game comes out. I'm crossing my fingers for WAR.
But as for Gaia, I don't know if their MMO will do as well as WoW has done so far, but I think it'll stand to be a more sustainable game. They already have in excess of five million members, I'm sure they could do fairly well with an MMO as well.
@Garland_Morthei:
Yet one of my customers at the LAN centre I work at got hacked, and he was ignored for six months before he finally got through, and they told him, and I quote, "Tough, you should have been more careful." Despite the fact that he never shared his password or secret answer, and he was extremely careful.
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