Even if it was useful and not just another way for gaia to make money,
I can see it only really being useful in the mini-shops, quest/charity forums, and when people want to make item lists (like when a new rig comes out)
However, you can't edit your thread to have the promotion if your thread is already there. And that doesn't seem fair for people who just have a plain looking thread next to all these new colorful ones.
If I was working for a forum site, and they came to me like "WE NEED MONEY NOW", this is the kind of thing I would think up.
Except, there would be rainbows. Like, a lot of rainbows. And maybe some flowers. And then a really lame background with flames and skulls and s**t like that.
I'm sure it'll encourage users to do more free sponsor offers. ＾‿＾
It's obnoxious and really, imo, a desperate grasp to make money off of the "SHINY SHINY", "Ohh new thing let us try", and "E-PEEN NEEDS LENGTHENING" portion of Gaia's spending userbase.