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To me it's just another sell out, and a pyramid scheme rolled into one.
Gaia is hoping that you'll share posts on FB and draw more users in, they've also made no attempt to hide the fact that they just want more people to spend money by offering you 50mil if they do.
The simple fact is though, pyramid schemes like this are rarely that successful. Chances are if you're friends with someone on facebook and you're a member of gaia, you've probably mentioned it to them at least once. If they were interested they already would have joined, thus making the need for you to post about gaia not there, not only that, but filling your feed up with useless spam, isn't going to convince them they should join either.
It would be like if you and your friend had been to Mcdonald's before and then they ran a promotional for first time customers, you wouldn't tell your friend because they already knew about it.
So as far as the questions go, I don't like the feature, it's a useless one to add. If they actually cared about the community they could do other things for us instead of integrating in another money grab. I don't plan to use it other than to maybe spam my feed once a day and then delete the posts for 1.5mil, it's not a useful feature, because it doesn't do anything but flood the economy with more gold, and spam up peoples feeds. I don't even feel like the feature should exist at all really, but if you've read my post to this point you could have probably guessed that.
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