I think it's ridiculous for people to assume that this site can get by on just the monthly collectible donations! I mean, they're charging $2.50 for a MC, and even if 10,000 people bought one every month, they still wouldn't cover the costs involved in running a community this big!
Look at World of Warcraft, they charge $15 a month, which is huge, they rake in millions upon millions each month, yet they still can't support the demand for servers.
It's naive of people to think that running gaia doesn't cost a lot of money. The cash cards are a great way to increase their revenue and further more, we get the benefits. Now if we really want a 10,000 gold item, but know we won't have the time to bump and grind to get the G for it, we can spend a paltry amount of real money, get some Gaia Cash, get our item and keep the site running as well as it does!
Bravo to the staff at gaia who are trying their hardest to come up with new and innovative ways to keep this place afloat!
Boo to all those nubits who are complaining about it. Remember, in a capitalist society, it's money that makes things happen!