I used to be bothered by it, but to be honest, a lot of the time I feel like I'm playing on Gaia like it's a game. Whoever has the most money wins, right? j/k xp
I guess the nice thing about Gaia is how far reaching it's audience is and how it has a little something for everyone. Some people consider the main draw the forums while others haven't even ever looked at them. Some people only sign in to play the games offered here while others consider it a chat site consisting purely of towns and rally. Definitely an interesting combination of features.