pockybot
Thing is, Zimmerman is not culturally Hispanic at all. Just like I have no connection to my Asian side, or act/hold interests/feel culturally connected to it. So perhaps the media was referring to him culturally being white instead of culturally being Latin American/Hispanic/etc
It helps that he doesn't have a surname like "Martinez," "Rodriguez," "Mendoza," etc. I doubt that the media was referring to him as culturally white, the media doesn't put that much thought into it. They saw a guy with relatively pale skin, with a German last name, and jumped onto the assumptions. Though, some do specify that he's Hispanic, it tends to get lost amid the whole mess.
I wish they would have emphasized the guy being Hispanic. That old guy who got jumped by a bunch of black kids while he was going to feed his dog might not have been jumped while they were yelling, "This is for Trayvon!" That same group of idiot teens may have chosen an old-school Nuestra Familia, MM, or Neta dude to beat up, then epic proportions.
4laugh But, as I said earlier, white people are easier to pick on. They take it up the tailpipe with relatively little complaint.