CH1YO
Rose die Valkyrie
Meh, by the time the meme has filtered through the interwebs to reach the ad execs it's probably shambling on corpse-legs with blasted out kneecaps. I wouldn't recommend it as a marketing move as the cool-young-hip-cowabunga-don't-have-a-cow-man kids will probably either deride the ad for ruining a good joke or just mock them for beating a festering dead horse that nobody rides anymore.
I expect everyone else's reactions would range from mild amusement to annoyed bewilderment.
Then again, if they do it in an entertaining and genuine way I could see it working.
It's not likely, but it's possible.
Why do you give credit to the unsuccessful and deride their opposites?
I was neither giving anyone credit nor deriding them.
I think memes are what they are: silly little jokes to make us laugh.
Like any joke, that joke has a limited life span.
I don't think internet users who create memes are world-changing artistes but I also think internet humor has its merits and serves a purpose.
I actually really like advertising and enjoy successful and creative ad campaigns. I've toyed with the idea of studying advertising because I like how you have to balance being innovative yet relatable and still get the product's purpose across.
The goals of the ad exec and the internet meme creator are very different. The executives run much more risk when crafting an advertisement than a internet user just having fun and joking around.
It's a little bit sketchy that in a way the advertising team will use a meme created by someone else and not give that person credit, and I think that's what a lot of people are annoyed about, but on the other hand there isn't exactly a feasible way for someone to trace the origin of most memes to one person, not to mention that person never having copyrighted it.
All in all, I was just saying I wouldn't recommend using memes in ads because it's difficult for them to stay relevant by the time the promos and commercials are released.
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