I hate how people these days can't tell the difference between predictability and suspense. Not only that, but it seems it's only horror movies that get s**t for that. No one seems to get pissed off when, say, Batman beats the Joker at the end of a Batman movie.
You go into a horror movie, predict that it's going to feature scary moments, and...that's a bad thing?
Here's a real unpredictable horror movie scenario: a horror movie that... ninja ...doesn't actually make any effort to scare you and everything is basically just normal.
In all seriousness, I enjoyed The Woman In Black. It was an old school Gothic Horror ghost story, the likes of which we never really see anymore. Sure, there were plenty of jump scares, but there was also a lot of creepy moments, and some terrifying non-jump scares, not to mention it was oozing atmosphere.