Please join us for the 2nd Annual Super Bowl of Advertising! Super Bowl Sunday is the biggest football game of the season. And, it's also the biggest day of the year for advertising as well. Join the fun while we discuss, celebrate, and ridicule the best and worst creative efforts for this huge sporting event!
Grab your chips, dips, and other snack foods and let's have a live chat DURING the Super Bowl. All ad talk during the Super Bowl! smile
Join the LIVE chat:
Sunday, February 7, 2010 at 3:00pm (PST)
on the CBS network
Countdown 'til the Chat Starts...
If you'd rather talk about the football game, please go here. Thanks!
SimplySimone
Admin Lead
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Report this post Post: 58385961_2 created on Wed Feb 03, 2010 9:45 pmPosted: Wed Feb 03, 2010 9:45 pm
Want to know who's advertising during the Super Bowl? Some even have notes about when you might see their ads. Don't worry, there are no spoilers here. Scheduling subject to change.
Anheuser-Busch
Buy: A-B is the game's biggest advertiser, having purchased five minutes' worth of inventory.
Audi of America
Buy: One 60-second spot to air in the fourth quarter of the game.
Boost Mobile
Buy: One 30-second spot.
Bridgestone
Buy: Will sponsor the game's halftime show once again (this year's festivities include an appearance by The Who). As part of its sponsorship, Bridgestone gets two 30-second spots. One 30-second spot will appear in first quarter and the other will appear in the second break of the third quarter.
Cars.com
Buy: One 60-second ad in the first half of the game. This will mark Cars.com's third consecutive appearance as a Super Bowl advertiser.
Careerbuilder
Buy: One spot in the second quarter.
Chrysler's Dodge
Buy: One 60-second ad. Dodge is the only U.S. automaker to date to announce plans to advertise in the Super Bowl.
Coca-Cola
Buy: Two 60-second ads, one to appear in the first quarter and one to appear in the third quarter.
Denny's
Buy: Two 30-second ads and one 15-second spot. The first will appear in the third quarter, the second during the fourth quarter and a third will appear just before the game's two-minute warning
Diamond Foods' Pop-Secret and Emerald Nuts
Buy: One 30-second spot in the fourth quarter for the popcorn, which makes its first appearance in a Super Bowl.
Dockers
Buy: One 30-second ad in the second quarter.
Doritos (part of PepsiCo's Frito-Lay)
Buy: Three 30-second spots, in quarters to be determined. Frito has picked up last-minute spots for each of the last two years, in 2008 for Cheetos, and adding a second Doritos spot days before the 2009 game. The company said there are no plans to add Super Bowl media in 2010.
Dr Pepper Snapple Group
Buy: For its first-ever Super Bowl buy (the drink has appeared in the game once before, but not as part of a paid ad purchase), Dr Pepper has purchased a 30-second spot to run during the second quarter. The spot will promote the brand's Dr Pepper Cherry line extension, which launched in March 2009.
E-Trade
Buy: One 30-second spot
Electronic Arts
Buy: At least one spot.
Focus on the Family
Buy: One 30-second spot; the organization will not divulge at present when in the game the spot is expected to air.
GoDaddy.com
Buy: Two 30-second ads, one in the first quarter and one in the fourth quarter
HomeAway
Buy: This Austin, Texas, based online vacation-rentals listings services is a Super Bowl newcomer and will run one 30-second ad.
Honda
Buy: One 30-second spot in the second half of the game.
Hyundai
Buy: A pair of 30-second spots in game; one will run one in the second quarter and one in the third quarter. Plus two 5-second billboards
Intel
Buy: One 30-second ad in the fourth quarter.
Kia
Buy: One 30-second spot in third quarter.
kgb
Buy: One 30-second spot, set to air during the third quarter.
Mars' Snickers
Buy: One 30-second ad will appear as the first commercial in the first ad break of the game. Snickers is returning to the game for the first time since the candy bar appeared in a controversial ad depicting two men kissing in 2007. div>
Monster
Buy: One spot in the game.
Motorola
Buy: Motorola has purchased at least one ad, according to people familiar with the situation, though a company spokeswoman declines to comment.
NBC Universal's Universal Orlando
Buy: One 30-second ad to air in first half of the game.
NFL
Buy: Two spots, one 30 and one 60
Qualcomm's FloTV
Buy: One 30-second spot set to air in the first quarter, and one 30-second spot whose position is not determined yet.
Teleflora
Buy: After making its debut in 2009's Super Bowl, Teleflora has plans for a new ad in 2010, according to a spokeswoman.
TRUTV
Buy: One 30 second spot in the 2nd quarter
U.S. Census Bureau
Buy: One 30-second spot in third quarter
Unilever's Dove Men Care
Buy: At least one spot.
Universal Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Viacom's Paramount Pictures
Buy: Three ads in the first and second quarters
Vizio
Buy: One ad to appear during the game.
Volkswagen of America
Buy: One 30-second spot set to air in the third quarter of the game
Walt Disney Pictures
Buy: At least one spot, although the studio declined to comment on its Super Bowl activity.
Yum Brands' Taco Bell
Buy: At least one 30-second spot.
SimplySimone
Admin Lead
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Report this post Post: 58385961_3 created on Thu Feb 04, 2010 9:34 pmPosted: Thu Feb 04, 2010 9:34 pm
Welcome to the Super Bowl of Advertising Chat -- we will commence the hosted event when the Super Bowl starts at 3:00pm PST on Sunday, February 7th. Until then, please feel free to talk about the upcoming ads for the Super Bowl.
Any predictions on which ad will be the best??
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