How big a store will this be?
Who is your target customer?
80% of business in the service industry is done by "regulars"-20% of the customer base.
They are what keeps a business afloat.
There's lots of things a local comic shop can carry.
I've seen shops that carried just comics, some carried magazines as well,
toys, collectible cards, role-playing games, DVDs, t-shirts, and paperbacks.
I'm thinking that, in general, you will be targeting specific hobbies of specific hobbyists.
That will probably affect the name you assign your store. You can target the local
young folk for most foot-traffic, and/or you can target the higher-end hobbies for
adults who will show up once or twice a month and buy $50 or more whenever they
walk through the door.