Otome is defiantly a rising genre in the anime world, since so many Otome games sell so well- you'll notice Uta no Prince-sama and Amnesia are a few Otome games made into anime.
Yeeaaah, the lead girls have the personality of cardboard, but we watch for the guys XDD
I do love UtaPri, it was one of my favorite 2011 animes and I was ecstatic to learn of a season two for Spring 2013, the only thing I don't like about it are- THE FANS
All of these freaking 14 year-olds with mics and they put covers of all the songs up- it is nearly impossible to find the songs on youtube! D: I want to show a friend this anime and all of the original videos are GONE.
At least most of the fans don't know about the games and haven't touched those songs ;~;
But yes, Otome=LOVE.