Hello Locke, I am Leef. I am raising gold towards my upcoming B/C (Breedable & Changing Pet) shop. Unique to most other shops, 'For The Love of Betta' is meant to inform as well as to provide a fun outlet for aquatics lovers. Bettas sold commercially are severely mistreated, and often go to homes that cannot provide the proper amenities to sustain them. FTLOB's goal is make a dent - even if the tiniest of dents - in the ignorance of the Gaia community regarding these astounding and mesmerizing creatures that fill our hearts with love and reverence by promoting awareness and educating others on proper betta care.