Since I'm tired, I'll be brief. The world cheers.
- Does the site look appealing? As a user, I don't much care about W3C compliance (as a designer, I care a lot about it). Just show me the appealing and I'm there.
- Flash annoys me. Large PDFs annoy me. Stick to HTML, and let me get to the content. If I want to check out Flash, I can go to newgrounds. If you stick it in my face, I'll be looking for a skip button. PDFs, wihtrare exception, should not be used. It isn't difficult to code a 2 page menu.
- Content! I'm not looking at your design (CSS Zen Garden being an exception. Eric Meyer's tutorials being another). I want what I came for. For a restaurant, I often look for locations, hours. contact info, menus, and... the forgotten element... nutritional info. If you lack nutritional info, you tend to lose my business.
- Content Navigation. I want to find what I'm looking for without too much trouble. If you make me wade through unclear menus, I'll hate you. I have a theory; you lose half of your audience for each click they have to make. Make it simple, kay?
- Do you update? I'd like something besides 1997's menu, thanks.
- Finally... is your page professionally pesented? Sorry, but you're no longer getting my money if you have no domain name, point blank. If you, as a business, are too cheap to pay for a domain, I dread the product you'll produce. If you're too cheap to pay a web master (hi, I do that, pretend business) then... see above. Don't design a page in Word and expect me to be comfortable buying from you.
That was brief. wink