He sounds like he's just an old time capitalist going on a truly hostile corporate take over and just using the situation in the South as a cover. Now that I think about it, really, everything that's been going on, could have been his doing. He used his monetary influence to try destabilize the south's spirituality for a prospering economy through his corporation, knowing the north would try to take over south in order to curb the spiritual decay. Hedging his bets on Unloc being just as corrupt, he immediately was bent on civil war and tried to have his rebels push the blame on Korra's dad. He not so subtly influenced Korra and Asami to send "aid". Utilizing the situation, and making it worse, he commandeered all of Future Industries shipments and goods. He seems like a total idiot, but that's the best cover for conniving pirates.