Oh s**t, it's OPEN? I guess I"m not going to bed yet... sweatdrop
EDIT: Okay, got my reg in. Phew. Though... I wish they would have designed the page a little better, I couldn't horizontally scroll it to read everything.
Regarding the application process, it seems a lot of cons are doing this; Ohayocon has a more formalized version of it (that's pretty much a full portfolio review). It seems like it's a combination of keeping down problems of over-registering, problems of cheapskate-dealers*, and problems of copyright infringement. I'm okay with it, though, though I wish I'd known about this sooner. And that the page had been laid out properly for a 1024 x 768** display... not everyone uses widescreen, guys.
*"Cheapskate Dealers" are those people that everyone's seen in the Alley. They're the ones who really should be in the Dealer's room, and everyone KNOWS they should really be in the dealer's room, but they don't want to pay the (much higher) Dealer's room rate, so they register as Artists instead to rake in the profits on their cheap space.
**My display is actually 2048 x 768, technically, but I can only display Firefox at the 1024 x 768 size, which remains a common size in spite of the fact that widescreen displays are all you can buy now. And in spite of the fact that one of the two screens is a widescreen tweaked to display at 4:3.