I'm an artist from Sydney, Australia... so I don't know how relevant my info is for you, but thought I'd add it anyway...
Part A- Getting the table:
1. How many months in advance do conventions usually release tables, in your experience?
It depends on the conventions.
Animania is usually very early in getting out their information about the artists alley and stall holder information... For their 2007 conventions (they have several in different states at different times of the year, they released it in Dec 2006. Another convention like
Supanova only releases their information 3-4 months before the event. Some other conventions give even shorter notification... maybe 2 months? So it really depends on the convention and how well organised they are, or how they want to deal with the incoming applications.
2. How much does a table usually cost?
Again, this depends on the convention. Animania charges a range of prices for their different conventions, depending on how many days, how much table space and how many passes. For 2007, it ranged from $70 to $300. Supanova is $220 for a table with 3 passes. However, you have other conventions like SMASH and Manifest which all charge only $30 or less for a table. However, it seems the general feeling of the artists in the Sydney area is that paying the prices Animania is asking is way too much, and that the prices for SMASH and Manifest seem much more reasonable.
3. How quickly are the tables reserved?
I'm not sure on this. I have always put in my application asap once the convention in question has released their information. As such, I've never had a time where my application for a table has been denied due to over-filled space. It may also be because in Australia, where anime and manga isn't "mainstream" there is less of a demand from the artists to get a place at artists alley?
4. What complications should one be prepared for?
I've learnt not to expect replies from conventions about a confirmation of receipt for the application forms or payment. In other words, if you're worried that you payment or forms weren't received, you need to email them and basically ask (i.e. demand) if they've got it and get them to confirm. ~_~ Same also if you are picking your table location from a floor plan map. They don't seem to want to confirm you are getting the table you asked for. >_>
5. Anything else?
Complaining to the people in charge of a convention about high prices is a waste of your breath. >_> So don't bother (have complained to Animania since 2005 when they raised their prices from $55 in 2004 to $104 in 2005, and then $120 in 2006, and then $135 / $300 in 2007), and they still keep on going up. X_x
Optional: What skill level would you suggest entering the AA at? If possible, please provide examples.
I do quite well at the conventions I attend (i.e. I've always made a profit since I've attended in 2004-current). You're welcome to look through my DevArt gallery:
Caleyndar@DevArt
Note: I generally only sell original art now (2006-current), not fanart (2004-2005). If you do sell original art rather than fanart, I feel that you need to be at a higher level, because fanart is a lot easier to sell due to the established fan base, where as original art is purely on your own skills.
Part B- Preparing to sell:
1. What sort of merchandise would you advise selling?
Prints make the most profit. You can get an A3 (approx. 12" x 18"
wink print done for like $1-2 (if you get enough printed), and sell it for $7-8. Badges seem to do really well also. Bookmarks are popular, as are postcard sized prints as they're small and cheap. B&W comics with a coloured cover can also do ok, but there's less profit to be made, and I find they're harder to sell depending on the content/cover. Chibi stuff gets a lot of attention too because it's CUTE. XDDD Also, I've sold calendars for 2006 and 2007, and they sold quite well. XD People are taken in by the multiple artworks for a fraction of the price that they would pay for the individual prints...
2. What sort of merchandise would you advise against selling?
In 2006, I tried making small round laminated key chains... These did not sell well at all. So I advise selling anything small, laminated and cut out, with a ball-chain key chain. Also, I would advise selling anything that's in booklet form and has a portion of pages that are full colour. You will most likely find that whilst those can sell, it costs a LOT to get full coloured pages printed, so your profit margin for such a product will go down a lot. Certainly not something you want to experiment with in your first year of attendance at an AA.
3. What sort of stuff sells best?
Like everyone else has said... FANART. ~_~ Its much much much easier to sell fanart than original art. Unless you're of the level of X-Seven, who sell original idealised realism styled illustrations of drop dead gorgeous bishis. >_> If you are, then you'll rake it in. ^_^ Badges also do very well. Even text based ones like "I
heart BL" XD (I have one of those!) I'm not sure why. I think it goes hand in hand with the anime and manga obsession.
4. Where would you suggest going to get things printed?
I'm in Australia... >_> So I think any companies I mention would be lost to the US audience. But... for my A3 and smaller printing (I just crop the A3 pages down), I go to a local printer called
Click Media who I have formed an familiarity with. For my A2 printing (double size of A3) I send my file away to
KainosPrinting.
Some general printing advice... For prints, use a heavier paper stock. At LEAST 200gsm. I have so often brought prints from other artists that are on THIN stock (probably 100gsm) and by the time I get them home, they're pretty... smooshed. Also, if you can, put all the images you want printed (if they are going to be on the same paper stock) into one multiple page pdf file. This is so you can get around multiple file loading/handling fees if there is one, and also so you can get a lower price per print rate (the more copies of something you get printed, the cheaper it is per print, usually). e.g. five artworks, on a 5 page pdf file, and you get them to print 5 copies, so you get 25 prints, 5 of each artwork.
5. If printing at home, what preparations should one make?
Aside from making sure you have enough ink and paper...??? Cropping your prints is always a good idea. Makes it look neater without the white border (unless it's part of the artwork). Most professional printer will do this for you for a fee, but you can do this at home too (buy a paper trimmer from Office Works, or just use a steel ruler and a sharp scalpel.)
6. How far in advance should one have one's merchandise finished?
Well... if you take your artwork to a printer to be printed, they can take up to 1-2 weeks before it's delivered. You will need to check with your printer about that. I often get my stuff printed at least a few days before the convention, because I crop a lot of my prints myself, and bind my own booklets. >_> So I need a bit of post-print production time. >_> It's not uncommon for me to be up to ungodly hours of the night before a convention finishing off stuff. >_> I don't recommend it. Because then you're like a zombie when you get to the convention.
7. Anything else?
Pricing structure... It's a good idea to get in contact with other artists in your area that are attending to convention and discuss what they're planning on charging for what. The last thing you want is to charge $15 for a print when another person is charging $5 for something of a similar size and artistic level and content, since that can make it harder for you to sell something.
Part C- At the Con:
1. How early should one arrive to be sure of reserving a good table?
At some conventions like Animania and Supanova, you get to pick your table location on first come first serve basis when you register with them, So showing up earlier to get your table doesn't really apply there. However, in case of the conventions that are "pick your table when you arrive," most conventions will notify stallholders of when to come in to set up... go in at the time they specify rather than closer to when the convention opens. Sure, it can be boring whilst you're all set up and waiting for the convention to open, but you get your choice of tables... (I've noticed a LOT of artists don't show up until late... Last year, the artists I shared my table with didn't show up until almost the start of the convention. ~_~ )
2. When setting up one's table, what sort of layout would you suggest?
If the convention doesn't provide a table cloth, BRING YOUR OWN. Last thing you want is an ugly scratched table to be part of your display. Even if they do, bringing your own is a good idea, because most of the time, what the convention provides probably won't do your set up any favours e.g. an off white table cloth when all your gear is BLACK. >_>
As for presentation of prints... For A3 and A4 prints, I have an A3 portfolio folder with heavy duty sleeves (thicker plastic, rather than the thin ones, because people will be turning them all day long...). It's not a bad idea to get some plate holders or small table top easels for display of your booklets / comics too, so they stand up off the table.
For the smaller items such as bookmarks and post card prints, I generally have them laid out on the table or stuck to a sheet in my display folder. Depends on how much table space you have.
If you get a backing board of wall space... it's not a bad idea to spend a bit of extra money getting a LARGE version of your best print(s) to put on there... in 2006, I had an A0 version (think WALL SCROLL size) of one of my artworks made for the backing board, and that attracted a lot of attention... admittedly I did get asked a lot about how much it cost for sale, and had to say it wasn't for sale... but at least I sold a LOT of that print! XD (over 20 copies at 2 conventions).
3. There are some pretty bratty congoers out there. How would you suggest dealing with assholes?
I think I must be lucky... I haven't had to deal with assholes... The worse I've had is being spoken of loudly (obviously they meant for me to hear, but they weren't talking TO me) about how some of my free
promotional cards were ripping off trading card layouts ... X___x The other artists on the artists alley just told me to ignore them. Which I did. >_> Having something you're working on (i.e. sketching/inking, etc) is a good idea at a convention anyway, if you're part of the AA. So you can just work on that when people who annoy you do come by (or when you have nothing else to do...). If it gets really bad, then ask for one of the other artists to get help from the volunteers, who should be able to call security.
4. Anything that can go wrong, will go wrong. What issues should one be prepared for when running a table at the Artists alley?
RUNNING OUT OF CHANGE AND RUBBER BANDS. I personally haven't run out of change yet. >_> Maybe because I do go to the convention with a lot of 1 and 2 dollar coins (saved up tips from my work as a waitress! XD ) But I can't remember how many times my neighbouring artists have asked me for change for a $5 note or whatever. >_> So make sure to bring change!!! Same with rubber bands... If you have prints larger than A4, make sure to bring rubber bands so you can roll them up for the people who buy them... otherwise, they'll have a hard time carrying them.
5. Anything else?
If you are attending a convention with backing boards, and you are putting things up with push in pins rather than some sort of tape, BRING A HAMMER. I'm serious. You CAN NOT push a pin in by hand into some of those backing boards. ~_~
Also bring MASKING TAPE... this sticks a lot better than bluetac (unless the venue specifies you can only use bluetac on their walls or whatever...
Some people DO ask for you to sign your prints and booklets... so bring a nice marker for that purpose. ^_^
Make sure to make friends with your neighbouring artists... if you are attending on your own, sooner or later, you will need to go to the bathroom or for food. >_> And you will have to ask someone to mind your table. It'll be pretty blah to ask your neighbours only then when you need something. Besides, networking with your fellow artists is a good thing. ^_^ Later on, you make need to share tables or printing costs!
Extra Questions...
+How many prints should I have? I'll probably only have, at most, about ten pictures that I'll be selling, but I have no idea how many are likely to sell.
I find a good indication of what will sell is what gets a lot of favourites on an art site like DevArt... Always make MORE fanart (for popular series) than original art, and MORE of smaller prints than larger prints. It also depends on if you believe you will be attending other conventions after the one in questions. In which case, what you don't sell now, you can always sell later.
Here is an example of my current stock for an upcoming SMALL convention (please note I do not sell fanart... so this is all original art prints count).
Most popular picture (Moonlit Duel): 10 A3, 4 A4
Divinitas Zodiac prints: 12-20 of each 13 small bookmark sized prints, 1-8 of each 13 large sized prints. (Some of these are left over from last year's conventions... haven't reprinted the popular ones yet)
Older prints: 1-4 of each, depending on past popularity & left overs. XD I do tend to phrase out older prints after 2-3 years if they weren't that popular to begin with.
Bookmarks: 7-10 of 2 designs.
For LARGER conventions later on in the year, I would have a lot more (new artworks)... and have calendars too.
+Should I have a display?
If you can get wall space, or a backing board, do so. A display on the wall or backing board can been seen across the room, which will attract possible buyers. But if you didn't have one, the only way people can see your work is if they came to your table... and that's a very limited space, and only so many people can see your work at a time...
+Should I have numbered prints? My style changes pretty quickly - my table next year will likely feature nothing that I've got right now. A friend told me she sold limited prints faster, so I wondered if that was wise at all.
I don't suggest having ALL you prints limited. Maybe one per convention or something, for a special reason/event (like a promotional print for THIS year only or something). But if you limited all your prints, you are kind of saying you will never print another of those, therefore sealing away any chance you have of making money off it again. So I would think about it carefully before you do. I have only done this once so far in the past, and that was for a
gift print for readers of my story, and I plan on making that a yearly thing... I don't charge for the print, but instead I ask for an fanart or fan fiction trade. XD
+What sort of prices are people usually willing to pay, IN GENERAL? I know quality has a great deal to do with it, but I'm looking for a range here, I suppose.
My prices:
Small Prints 7.85 x 2.75": $1
A4 Prints 11.7 x 8.3": $4
A4 Prints 16.5 x 11.7": $7
1/2 A2 Prints 23.4 x 8.25": $8
A2 Prints 23.4 x 16.5": $15
Calendars: $35
Booklets: $3-4
Bookmarks (laminated, with tassel): $3.5
Other prices I've seen charged for A4 prints: $7. A3 prints: $10. Depends on the artist, and how much it costs them to make their prints...
+Glossy or matte paper?
You should keep in mind what the printed matter will be used for.... If it's going to be laminated, there's not much use of it being glossy. It it's for a very colourful, shiny cover for a bubbly happy comic, gloss would suit it better than matte.
BUT... I prefer matte. Because with Gloss, I don't like how you can leave finger marks on it, and the tactile feel just isn't as welcoming. Matt is smooth and doesn't reflect the light... another good thing if you're thinking of it as a poster print... who wants to see light reflection on the print and not the image???
~ * ~
And that's all. XD Hope it's helpful in some small way!