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I never really get that whole "trying too hard" vibe from the show; I mean most of the jokes and humor is pretty fresh and original, and seems to come naturally. Nothing ever feels forced.
It's rated PG though. Most kid shows have slight adult jokes subtly add into them, just barely enough for the parents watching to get it. But Adventure Time tries to appeal to all age groups. So they don't have to worry about hiding the adult themes as much. They know that the fanbase IS mostly teens and young adults, and they balance the humor out so EVERYONE can enjoy something in the show. They don't treat their audience like gentle little children who constantly need their hand held.
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