The thing is that I'm getting really sick of vampires. It's getting too cliche now. I'm also annoyed how everyone thinks that if there is one vampire that comes after Twilight, it's a Twilight Vampire (which isn't even a vampire, of course).
Personally, I was surprised that True Blood didn't win. It's talked about all the time. I never heard of Mad Men, so I can't say anything. But if it won, it was probably because people just like it better. Simple as that.